Words are the most powerful force on earth. Words can spur you on to achieve more than you ever thought you could. Words can send you spiraling into the pits of despair. Words have started world wars. Words have ended world wars. Harness the power of words and you hold the hearts, the thoughts, the imagination of your readers or listeners in the palm of your hand. Use words carelessly and you’ll soon realize their explosive and destructive power.
A radical shift has taken place over the last few decades. Information has never been more accessible. Reaching millions of people has never been so easy and inexpensive. However, real communication has never been less effective. We rely on the written word more than we ever have before. Email and text messaging have largely replaced telephone calls in our business and social lives.
At the same time, according to a 2006 study by business research organizations, the writing skills of high school, junior college, and even college grads are deficient. A full third of employees in the United States are unable to meet the writing requirements of their jobs. Is it any surprise that we have a mis-communication epidemic?
Relevance: the Key to Being Heard
Under this constant barrage of messages, relevance is key to being heard. Do you know what your visitors are thinking and feeling? In the midst of screaming kids, crazy schedules and bill paying, can you deliver thoughts more fascinating than the life that’s happening around them?
Words are the most powerful force in the universe. In the hands of an egocentric maniac, words create the holocaust. In the hands of an eloquent visionary, words spark a flame in the hearts of the British. In the hands of a passionate dreamer, words birth a new era of civil rights for all. In whose hands are you placing your words?
We may not have a Churchill, a Martin Luther King, or even a Hitler here at Stampede Innovations. What we do have is the ability to craft words relevant to this generation. Give us a try. Can you afford not to?